Contractor Internet Marketing Plan

Contractor Internet Marketing Plan

Implementing an Internet Marketing Plan

The goal of a contractor website is to generate leads. An Internet marketing plan, therefore should include an
outline of objectives and goals with the marketing
strategies to accomplish the goals within a budget.

The most successful Internet marketing plan will integrate
both Internet marketing strategies as well as traditional
(offline) marketing strategies. An Internet marketing plan will be designed to obtain leads, a quick start includes PPC ads. PPC ads will enable you to generate leads quickly while your website search engine optimized plans will work to build links that will give you high search engine ranking and obtain organic leads. We can help you get started and will stay with you to monitor your website to help you accomplish your goals.

Internet Marketing Strategies
Here are the components of an Internet marketing and promotion strategy that you may want to use or at least consider using. Strategies to consider include:

Customized Web Design Start with a website that will attract the right customers to you. Customers searching for a local contractor are looking for a contractor whom they can trust do the work, have experience; and can be dependable. Use your web site to answer these questions and elaborate on your services.

Search Engine Optimization (SEO). What this means is using optimization techniques so search engines (Google, Yahoo, MSN) will rank your website within the top 10 search results. By doing this you can get people to your website every day for free. Web design SEO does take time to achieve first page ranking in the search engines. A properly designed website with keyword rich content is vital to SEO goals. Our custom contractor web design is focused on SEO and we design your website for optimal results.
Pay Per Click Search Engine Marketing. When you use this type service you are bidding on keywords so that your website text ad is displayed when a person conducts a search on a particular keyword or key phrase. This is a great option to get immediate results, but without proper management could be costly. We offer PPC management services that will set up your campaigns and monitor the progress.
Link Exchanges. This is where you and other websites exchanges links to drive traffic to each other’s website. Exchanging links with other websites is also a great way to get better rankings in the search engines. The reason for this is that search engines want to give top rankings to the websites that are most popular in their category/industry. The best way for the search engines to determine which websites are the most popular is to see who has the most links pointing at their website. That is why getting a lot of links pointing at your website is so important. We offer a variety of options to assist you with link building, which include article writing & submissions, social media, press releases, and more.

Article submission. This is a great way to get tons of one-way links pointed at your website. Submitting just one new article each week can result in thousands of links pointed to a website. The more links that point at your website, the higher search engines will rank your website. And, if getting tons of links pointing at your website wasn't enough, writing articles will also send targeted traffic to your website and it will make you an expert in your field. The way it works is very simple and cost effective marketing. We offer a variety of article writing services.

Press releases. Just like writing and submitting articles, this is a very simple and extremely effective way to get tons of links pointed at your website. It is also a great way to drive targeted traffic to your website.
Newsletters. Develop a customer retention process. The best way to stay in touch with your customers and promote your new products and services is with a newsletter. We provide a full service custom newsletter service.

See our list of services

Contractor Marketing Toolbox

Services we offer:
Web Design & Hosing Plans
Logo Designs
Internet Marketing
Link Building Services
Article Writing & Submissions
Press Releases
PPC Management
Newsletter Services (Full Service)
Visit our Contractor Referral Directory to Get More Contractor Leads

Business Challenge For Contractors

Based on a recent national survey, Contractors understand the significant impact that a website can have on their businesses, but might not know how to get started.

76% of contractors stated that Constant Lead Generation is the biggest business challenge they face.
A properly balanced online and offline marketing plan provides a flow of customers. In fact, research shows that the contractor or home builder who has a website is less effected by an economic downturn.
If you are a contractor or own a home building business and are trying to reach more local customers or stay in touch with past customers, you need a website.
When home owners are researching home improvement projects or even building their own home from the ground up they are searching the web for a local contractor or home builder. If you have a high impact, attractive and informative website you will attract those customers looking for bids on their projects.

Online Marketing System

Targeted. One of the great benefits of online marketing is the fact you can target your local customers. Unlike direct mail that spews an ad to thousands of random consumers in a zip code, a good contractor online marketing system will target your exact prospects with laser precision. They are looking for you!

Automated. You're busy and you simply can't do it all, so an online marketing system for contractors needs to be automated to the maximum extent possible. It should happen 24/7/365 without direct input from you... it's an employee who aggressively markets your service to prospects and never calls in sick or takes a day off.

Generates Leads The biggest return, by far, on your marketing dollars are your current customers, but a website will attract new customers every day who are looking for a contractor. They are ready to hire a contractor now. Research shows that over 80% search for a contractor online or review a contractor's website found in an ad before calling.