Contractor Website Articles You have a website now what?

Informational Articles:

Do Contractors need a Great Website?
You have a new website - now what?
Tips to improve your website
Pay Per Click Advertising
How long does it take to get listed in search engines?
How to increase profits with a newsletter
The importance of Website Navigation
How Contractor Web Designs Get Better Rankings in Search Engines
Strategies To Increase Your Seo Rankings for Contractor Websites.
Techniques to Increase Contractor Website Traffic
Meta Tags & Search Engines - What's Important
Important Factors In Internet Marketing
Web Design Elements to Avoid
Search Engine Optimized Pages
Tips To Improve Sales With Your Website
Improve Usability of Your Construction Website
Contractor Website Generating Leads with Good Planning

Do Contractors need a Great Website?:
Yes, Contractors need a great website to answer simple and commonly asked questions, showcase some of their projects, generate new clients and make it extremely easy to generate more referral business.

A well designed website will be the hardest working, most valuable employee you'll ever have. It will be up and working 24 hours a day 7 days a week sharing you and your services with any potential clients.

When people are looking for information typically they want it as fast as possible... Instantly is best. When someone in your local area is ready to hire a contractor they go to a search engine to search for someone providing your services and they need to be able to find you.

In the age of internet marketing it is surprising how many contractors really don't think they need a website. The most common line is "I am already too busy, I don't need anymore work..." or "it's too expensive"

If you're competing against other contractors who HAVE websites then you're losing business to them guaranteed.

Today's fast paced world people are no longer patient, they want information fast and when they are ready to do a project they search the net and start calling contractors. If your not online, you are missing the opportunity to bid.

Most contractors are still relying on the yellow page ads. The yellow page ads do market to certain sectors but the majority of people, according to research, go online to search for services. Yellow Page ads cannot provide the level of information that a websites can at a fraction of the cost.

Having a website does not mean that you should cancel your yellow page ad. The yellow page ad should be updated to include your website address and you could then reduce the size of your yellow page ad because now potential customers are directed to your website for more detailed information.

A website makes it easy for your clients and potential clients to get their questions answered 24 hours a day. Your cell phone doesn't need to ring endlessly and you can spend more time on the activities that produce your income.

A great website will show that you take your business seriously and you want your clients and potential clients to know this as well. Take a step up on your competitors and showcase your services.
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You have a new website - now what?

Here's ten things to do now that you have a website

Update your business cards and add your new website address.

Change all your ad's to include your website address. (including yellow page ad's, flyer's, newspaper, magazines, etc.)

Put your website address on all company documentation.

Update your yard signs to include your website

Put your website address on your vehicle signs

Update your company listing with all community websites, such as chamber of commerce.

Make sure your website is Search Engine Optimized so you can be found on the top of the search engines.

Update your email signature to include you website address

Submit your website to all search engines and directories.

Start ad words campaigns to get more leads.

Tips to improve a website

Tip 1: Professional Design - a home built website might save money but when it comes to marketing your service you want to present a professional appearance. It is common for contractors to try to use a free site building program and use a per-built template, while this is fine for personal web pages, it does not look very professional and the statement your website is saying about your quality of craftsmanship might is not reflective with your site.

Let's look at the potential customer that comes to your site looking for your services. Your site is not professional looking and they see a cheap design that is telling them that you don't care about your professional reputation. They will click to the next website and you lost an opportunity.

Just as you only use the proper tools and skilled employees, your website should show clients that you take your business serious and you're the right contractor for their job.

Tip 2: Contractor websites often don't make the connection with the potential client. A professional website with give the customer information about your company, what services you offer, your experience, tell them a little about you. Help them to get comfortable with you. A professional website will start to build trust. The customer will feel comfortable with your company and move to the next step - with a phone call to you or submitting an online request for an estimate.

Tip 3: Show off your work. A professional contractor website will show the potential client your past projects so they can see the quality of your work. When you meet the customer face to face you probably have a portfolio that you take along to show what you have done and what you can do for them, a website is no different. The customer wants to know one thing - Can this contractor do my project? Give them a reason to say Yes - this is the right contractor.

Tip 4: A contractor website should provide the information the potential customer is looking for:

They want to know your experience, your company size, what services you provide, what license, credentials, certifications you have.

Tip 5: Marketing your website. Most contractors forget the basic marketing technique. Once you have a contractor website, list your site on all your marketing materials and advertisements. People are more likely to visit your site after they see your ad before they call you. They want to get more information about you and will want to know what type of contractor you are before they pick up the phone to call.

Another contractor website marketing tip includes submitting your site to search engines. A website cannot be found if it is not listed with a search engine. The goal of a contractor website is to focus on local searches. Submitting your site to numerous directories and search engines is the first start to get your business to be found when customers are searching for your services.

Pay-per-Click Advertising

Having a contractor website is the essential first step for attracting Internet customers. But to maximize the benefit from your website, you need to help customers find it. It's like having an attractive storefront. Now all you need is a busy street.

Internet ad campaigns such as Google Pay-per-Click and Yahoo Search Marketing put your website onto the busiest streets of the Internet - the top of the first pages of Google and Yahoo.

If you have a website, customers who are ready-to-buy can find your website 24 hours a day, 365 days a year. Taking their time and with no pressure, they can look over the professional quality of your website and develop trust for your company. Then, while they're still on your website, customers can send you an E-mail about their job. Or they can give you a call.

Pay-per-click advertising gives the contractor another tool in the marketing tool box. This type of advertising can be modified for any budget and with the use of keywords will target only the type of services you want to promote. Best of all the pay-per-click advertising can be turned on and off at anytime. So when your booked and don't want any additional jobs you can stop the ads and turn them back on when you're ready.

How long does it take to get listing in search engines?

Here's the length of time it currently takes to get listed at each of the major search engines once you have submitted your web page.

MSN	Up to 2 months
Google	Up to 4 weeks
AltaVista	Up to 1 week
Fast	Up to 2 weeks
Excite	Up to 6 weeks
Northern Light	Up to 4 weeks
AOL	Up to 2 months
HotBot	Up to 2 months
iWon	Up to 2 months

You can get your site listed much faster if you use paid inclusion programs offered by some search engines.

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How to increase profits with a newsletter

It's time to stop throwing your marketing dollars away. Some of your ads are costing you a lot of money and are not generating enough leads to continue the ads. If you want to generate some leads and increase your profits, consider using a very simple yet effective and often overlooked marketing tool. The customer newsletter is a serious marketing tool and can generate new leads while generating new jobs from past clients.

Here are the facts about newsletter marketing:

Newsletters are widely read and shared among friends, family, and co-workers. Readership for a newsletter is actually four times more than a traditional newspaper.

Customer surveys revealed that readers think a newsletter is more credible than an ad in any media. The print media has known this fact for a long time and some are starting to offer the "newsletter" sponsored ad in their publication. They realize that they are losing marketing revenue because most ads are not generating the leads or opportunities the businesses need to continue the ad Therefore they are trying to find ways to let business place paid ads that have the apearance of a news article, which is generating a buzz and a lot of businesses that have taken advantage of these find that the results are better than any traditional ad.

A newsletter provides a lot of benefits for a business. They provide brand recognition and help to establish your business as an expert and authority in your field. It increases name recognition and sets your company above the competition in the minds of the reader.

Newsletters provide a larger media so you can give detailed information to the reader, while an ad is condensed so save advertising costs. A newsletter enables you to educate the reader about new products and services. Giving them tips and insights with how to articles are found to be shared more. Your newsletter could be placed on a face book account, mentioned in a tweet, sent to dig.com.

The benefits of your newsletter going viral are endless. Once you have established your business as an expert or the go-to company, prospects will be more likely to call you and hire you for their next project.

A newsletter is not only read by more people, it also has a longer shelf life than ads. Newsletters, because they are emailed, are more likely to be kept and shared for a long time after it was first received. Because of this phenomenon, newsletters can be used to attract new customers, increase repeat business, enhance a company reputation and improve customer communications. With all the benefits that a newsletter offers it is confusing why more businesses don't implement this form of marketing.

Newsletter marketing is effective, but only if it provides real value to the reader and is professional developed. A newsletter is not a one page ad about a business. It must have well thought out articles that attract readers. Articles that feature new products and services, helpful tips within your business' expertise, or a special section about a completed project. Free tips are one of the best ways to provide the reader with insightful information and it goes a long way in building customer trust.
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The importance of Website Navigation

Website navigation is one of the most important and critical elements in web design. The effectiveness of a website hinges on ease of navigation. The internet statistics have shown over and over again the people surfing the web are very impatient and they will click away from a website quickly if it does not load quickly or if it is hard to understand how to navigate through the pages. That is why website navigation is one of the most important elements to consider when planning your web design. Here are few basic principles of web design navigation to follow to have an effective website.

Web navigation should first of all make sense to the site visitor. Common sense navigation is based on a traditional format, that does not mean that you must lose creativity, but site visitors expect to see similar navigation for well designed websites.

The basic purpose of a website for the intended visitor is to provide information about a product or service and to get the visitor to take action, such as purchase, a call, or fill out a contact form. Therefore a basic guideline of site navigation should be implemented into the web design.

All elements of web navigation should be clear and linked by using standard conventions. The standard linking principles are buttons, underlining texts, mouse overs, and menus. Creativity with linking registries that is ambiguous or not easily detected by a visitor will only frustrate and could cause a click away. If you can not resist the temptation to use a non-standard linking structure then provide explicit information for the visitor so they understand how to navigate. Avoid multi-step processes and remember the 3 click rule that professional web designers use.

Every page on a website should be reachable within three clicks. Studies have shown that most users will not click more than three time to get the information they are seeking. Keep a website simple. It is not recommended to use flash movies or splash pages. A simple attractive website will prevent a click away.
Here's a list of the standard navigational structures:

Regardless of the type of navigational structure a standard exists. These can be single links, drop down menus, or expanding menus. A menu can be expressed as a graphic or text with a interlink to get to the next page or information. The important factor is that each page on the website should be within two or three clicks away from the home page, with the most important page only one click away.

To make your website more successful, follow the basic principles of web design and utilize a navigational structure to increase the number of pages visitors will go to. The result could increase sales, leads, sign ups or whatever goal your site is designed for.
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How Contractor Web Designs Get Better Rankings in Search Engines

The main key for contractor web designs is to get your website ranked high in the local search engines. Here are some simple techniques that will help you get a higher search engine rank. Search Engine Optimization is the term commonly used that describes what search engines look for when ranking websites.

The first step is to set up a contractor website with targeted information on the services provided by using keywords. Place your primary and secondary keywords in the first 25 words on your site and scatter them evenly within the page. Explore the web and use the right words or key phrases to pull the type of potential clients that you are targeting.

Insert your keywords in your site's Title, META tags, Headers, etc. Keep your website format simple so that your clients can navigate easily from one of your pages to the other pages on your website so they can find the information and details that they are looking for.

Submit your website to search engines and directories. This is all the pages, not only the main page. I recommend manual submissions for best results. It is best to avoid automatic submission software.
Be sure to keep track of changes in search engine algorithms and processes and accordingly modify your web pages this will help your ranking to stay high in the search results. Utilize web tools and utilities to keep track of how your website is doing.

Spy on your competitors and other websites in your niche to watch what they are doing with their promotions and content, so you can stay one step ahead of them.
Use reports from your web hosting service to see where your visitors are coming from. Break down your traffic's location and how they found your website, whether from the search engines or from links on other peoples websites, and what keyword phrase they used to locate your website.
Make your clients visit easy and give your potential clients a lot of ways to remember your site, by giving those free reports or other valuable information.

Demonstrate your expertise in your industry and service by creating and submitting articles to ezines about your company.
Don't look at your Contractor website as a billboard. Make it an interactive and always evolving site for selling your services. The search engines want to see your website change and development in your individual pages and they will reward you with better search engine rankings. The steps to obtain high rankings for a contractor web design is the same as all websites, but the focus on local search rankings are more easily obtained.
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Strategies To Increase Your Seo Rankings for Contractor Websites.

Strategies to increase a contractor website SEO ranking is the same for other websites. The main goal for most contractor websites is local lead generation, therefore the strategies to increase page ranking is still very important and geared toward local search results. It's impossible not to have heard about SEO. Everyone uses SEO to promote products, services or information. The online environment is a very competitive market. This is why using the right search engine optimization strategies is vital. Of course, there many SEO techniques available, but not all of them are recommended. Here are some strategies to find out more about the best ways to increase your SEO Rankings:
Your main goal is to promote your website so that it gets a higher place in search engines. If your websites has no visibility, no one will find it. For example, if your site or blog is about contracting remodeling services in your local area, you should use relevant keywords to promote it. If you succeed, it will appear on the first pages in search engines.

Keywords are words that may be used by people searching for information. You can use keywords consisting of single terms or phrases. In other words, those who search for something on Google are using a keyword or keyword phrase. Therefore, it is extremely important to use the most appropriate keywords in order for your website to appear on first few pages of a search engine. For construction companies the keyword such as bathroom remodeling contractor in (location) is the key to local SEO.

If you look in the upper left of your web browser, you will see a text that displays the Web page you're visiting and in some cases, a brief description of the website. This text is known as a web page title. The title is one of the first things that a search engine spider 'sees' when scanning a website. This is why you must choose relevant titles for your services.

Using white text on white background, including text behind an image, using CSS to hide text and setting the font size to 0 can make your site be perceived as untrustworthy. If it is considered that your site contains hidden links and text, it may be removed from Google index. This means that it won't appear in search engines.

Your site's ranking in Google search results is also based on the number of back links to your website. Google takes into account the quantity, quality and relevance of these links. However, some webmasters use link exchange schemes and build web pages only to exchange links. This violates Google's webmaster guidelines and can negatively affect your site ranking in search results. The best way to get other websites to link back to you is to create unique content which can quickly gain popularity on the web and increase your website SEO Rankings. Provide valuable information that your clients will enjoy reading and other sites will link to you. Contractor websites that offer clients information about a service that you are promoting and help them to understand the details and your experience will gain creditability and attract quality leads.
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Techniques to Increase Contractor Website Traffic

Based on Keyword research reports, there was over 4 million Google searches by Internet users in the United States during November 2009 for contractors. With so many Internet users depending on Google for information when searching for contracting services, the advantage of ranking well should be a priority for all construction companies and it represents a large marketing opportunity for any contractor website, yet few contractors are taking advantage of this lead generating opportunity.

One of the quickest ways that website owners use to submit their websites to Google is through a free program called Site maps. This service simplifies the web page submission process while supplying comprehensive reports itemizing the visibility of your web pages in Google. Additionally,, these reports show:

1. Statistics 2. Errors 3. Top queries 4. Page Rank 5. External Anchor Text 6. Diagnostics 7. Suggestions

Most importantly, Site maps routinely alerts Google of any changes or updates made to your pages. This is a must use service for website owners to gain favorable positioning and exposure in Google. The problem is many small business owners are unaware that such programs are even available to them. As a matter of fact, this is just one of many free services created especially to help web masters improve and significantly grow website traffic that leads to more customers. More clientèle means more profits and an increased bottom line.

To take advantage of the Site maps program and other tools all you need to do is sign up for a free Google account and sign in to Webmaster Tools. You will be given some very straightforward to follow instructions to verify that you are the actual owner of the website you are submitting. After the verification process is done you will then have the option to create a site map. Don't worry, you'll have access to step-by-step instructions on how to properly set up a Site map for your website. Follow the instructions carefully. Once your site map has been set up and submitted take a look at all of the other programs available to you and use them.

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Meta Tags & Search Engines - What's Important

Many say that meta tags have no influence on your placing with the search engines. Well that is almost true except for one " the description meta tag. Almost all search engines (including Google) do not actually take it into account for ranking purposes " yet " many use it in their search results.

Google by and large uses the description meta tag as the text to display when it shows your website in the search results. We find that it will use this nearly 70-80% of the time. The rest of the time it will pick up random text from your home page but usually it picks up the first 156 characters of text on the page if it does not use the description tag. Make sure your description tags are always 156 characters or less.

So when you use a good description and a search engine uses it then it will help your click through rate. If your description is attractive people will click though more.

All meta tags should be at the start of the page inside the head tags.

Google is a little rascal when it comes to using or not using the meta description tag. When it does use it you can have full control of what is displayed to prospective visitors but it will often vary what it uses at will with sometimes it just plucking a piece of text from your web page.

To ensure you have more control over what Google chooses as the text in the search results as well as setting the description tag carefully also make sure that the first 156 characters of text on your page says what you would like to see in Google.

If you have a flash site or just use pictures with a little text, you have a problem! We have seen Google pick up the alt text from an image and display this when it didn't select to use our description tag. This will tell you to ALWAYS have some text on your page even if it is only 156 carefully selected characters.

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Important Factors In Internet Marketing

There are tens of thousands of sites on the internet that can give you helpful advice about marketing. Evidently, the more reputable the sources are you employ to turn into a dedicated marketer, the more probable it is too come about. Your time is precious, in the same way as your efforts, both of which will gain by applying the primary rule of discovering which information will be of benefit to your occupation. Just provided you start using this trusted web resource quickly, and use the information from it, you can be confident your revenue will increase over time as your experience increases.

Searching description:
Information: Change is a regular occurance with online marketing so any thoughts you have will need to be adaptable, whether you are engaged on your alone or have linked up with an affiliate program. A website that's set on supplying this type of selective information should also provide guidance on what type of software ought be used. Despite the reluctance of numerous net marketers to determine the success or failure of their work, this must be done and is something which training websites can help with.

Plans: Internet marketers are forever on the hunt for new techniques in advertising their service. It is never easy guaranteeing your chosen audience follows what you are trying to achieve but internet marketers know the power of review articles, blogs and web 2.0 sites that have clever keyword use and back links to their main website.

Ensuring you stay trustworthy: Attracting visitors for visitors sake is not the way to behave and looks to the person entering your site that you are are anxious for their business. You have to ensure your clients believe your intents are reliable and by applying those recognized methods, like networking, you will benefit their endless confidence. A professional site will not only help you obtain members but will ensure that current users will be gratified with what you're offering via excellent service and level-headed methods.

Up-to-date information: A reliable site will keep you on track, make it apparent things you could do in a different way (not always because you've done it the wrong way either) to better your site and eventual earnings. Although it often takes a while to reach - once you reach a certain stage you may find this site you have been using can point towards other avenues you have not yet tried like SEO techniques and other other ways to use networks

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Web Design Elements to Avoid

As a contractor web designer, I provide tips to help contractor website owners that is designed to give the visitors the greatest ease of use, the best impression and most important of all a welcoming experience. It doesn't matter if a contractor website offers the greatest service, if the website is poorly structured it won't be able to generate one lead, because visitors will simply click off your website by the poor design.

When I'm talking about a "good contractor web design", I'm not only talking about a good graphical design. A professional web design will be able to point out that there are many components which contribute to a good website design. The accessibility design, interface or layout design, user experience design and of course the most straightforward, which is graphic design.

Here is a list of some features of the worst web designs I've come across. Compare this list with your own site as a checklist and if anything on your site fits the criteria, the website should be redesigned and modified.

1) Background music

Unless you are running a site which promotes a band, a CD or anything related to music, I advise you to stay away from putting looping background music onto your site. It might sound pleasant to you at first, but imagine if you ran a big site with hundreds of pages and every time a visitor browses to another page on your site, the background music starts playing again. If I were your visitor, I'd just turn off my speakers or leave your site. Moreover, they just add to the visitors burden when viewing your site -- users on dial up connections will have to wait longer just to view your site as it is meant to be viewed.

2) Extra large/small text size

As I said, there is more to web design than purely graphics. User accessibility is one big part of it too and a good contractor web design is properly balanced with the text on your site to be legible and reasonably sized to enable your visitors to read it without straining their eyes

3) Popup windows

Popup windows are over used to display advertisements. The goal of a contractor website is to present a professional image and provide the potential client with the information they are searching for. A visitor to a contractor website is searching for a company that they want to trust, believe the contractor has the experience to do a quality job, and are looking for examples, testimonials, and the details of the company. A popup window will distract the client and in most cases will cause them to move to the next site.

The purpose of a contractor website is to generate leads. If the website is not providing the information the client is seeking, in a carefully structured manner, the site will drive customers away. Minor adjustments can help a poorly designed website to start functioning optimally.

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Search Engine Optimized Pages

The purpose of a website is to get visitors. A major source of traffic for most sites on the Internet is search engines like Google, Yahoo!, MSN, Altavista and so on. Hence, by designing a search engine friendly site, you will be able to rank easily in search engines and obtain more visitors.

Major search engines use programs called crawlers or robots to index websites to list on their search result pages. They follow links to a page, reads the content of the page and record it in their own database, pulling up the listing as people search for it.

If you want to make your site indexed easily, you should avoid using frames on your website. Frames will only confuse search engine robots and they might even abandon your site because of that. Moreover, frames make it difficult for users to bookmark a specific page on your site without using long, complicated scripts.

Do not present important information in Flash movies or in images. Search engine robots can only read text on your source code so if you present important words in Flash movies and images rather than textual form, your search engine ranking will be affected dramatically.

Use meta tags accordingly on each and every page of your site so that search engine robots know at first glance what that particular page is about and whether or not to index it. By using meta tags, you are making the search engine robot's job easier so they will crawl and index your site more frequently.

Stop using wrong HTML tags like to style your page. Use CSS (Cascading Style Sheets) instead because they are more effective and efficient. By using CSS, you can eliminate redundant HTML tags and make your pages much lighter and faster to load.

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Tips To Improve Sales With Your Website
Anyone who has been marketing online knows that the lifeblood of a business is the traffic of a site. More visitors equal more sales. However, here are some ways that you can tweak your sites with to improve sales without the need to get more visitors.

The first method is to weave in your personal touch in your sales message. Nobody wants to be sold to by a total stranger, but many people will buy what their close friends recommend to them. If you can convince your audience that you are a personal friend who has their best interest at heart, they will be convinced to buy your products. Remember to speak to an individual in your sales letter, not to your whole audience.

The second method is to publish testimonials and comments from your customers. A good idea would be to publish both good and bad comments; that way prospects will be really convinced that these testimonials are real. When prospects see testimonials on your website, they will have the confidence to buy from you because human beings follow the herd mentality; when others have bought and proven it authentic, they will jump on the bandwagon and buy too.

Use visual representations for the problems and solutions that your product offers. Not everyone will read your text copy from the head to the tail, but most people will pay attention to images on your website.

Offer quality bonuses to accompany the product. When you offer bonuses that complement your product, your prospects will feel it's a very good deal and it would be stupid to miss it. Be sure to state the monetary value of your bonuses so that people will be even more compelled to grab your good bargain.

Lastly, ask for the sale! Many people entice their prospects with the benefits of their product, sell to them with stories of how it has solved many problems, even offered killer bonuses but forget to ask for the sale. Give a clear instruction on how to buy your product (e.g. "click the button to buy now!").

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Improve Usability of Your Construction Website

No matter how brilliant your construction website design is, if it is hard to reach the content of your site then your site is as useful as an empty shell. Here are some tips to improve the usability of your website to ensure it serves its purpose - to generate leads for the contractor. As the owner of www.contractorwebstudio.com, I hear the feedback from many homeowners and businesses searching for a contractor on the internet. Most state that they form a first impression about a company from just a few seconds on the site.

The first method is to make sure the content is targeted. Potential clients searching for a contractor want to locate a company that they can feel comfortable with. The goal of a construction website is to present the first impression of trust, quality, and distinction, after all the client wants to find the right company for their project. If you have large blocks of text, make sure to use CSS to space out the lines accordingly. The longer a single line of text is, the greater the line-height of each line should be. Also, make sure the font size of your text is big enough to read easily. Some sites have 10-pixel-tall text in Verdana font; while that may look neat and tidy, you have to really strain your eyes to read the actual text. Think about the market you are targeting.

Make it easy for visitors to find content that they want on your site. Construction websites should first of all state clearly the construction specialty and focus on the type of projects the company is trying to capture. If you have numerous project photo's on your site and a certain visitor wants to find one single project, you have to provide a feasible means to enable visitors to do that without hassle. Be it a segmented photo gallery or or index of project photo's that you have, providing such a feature will make sure your visitors can use your site with ease.

Ensure that your site loads fast if you do not want to lose visitors. Most internet users will leave a website if it doesn't load completely within 15 seconds, so make sure your website is delivered to the visitors as soon as possible to retain their attention.

Last of all, test each and every link on your site before it goes online. There is nothing more effective in tarnishing your professional image than broken links.

A properly structured construction website will provide each visitor the opportunity to develop an impression of the company and will be able to decide if the website they are viewing is the company they want to invite to discuss their project.

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Contractor Website Generating Leads with Good Planning

For anything to work well, care must be taken to make firm, workable plans to execute it and the same goes for contractor website designs. With a well thought out contractor website design, you will be able to create a site that generates multiple streams of leads for your company. In fact, may contractor websites turn into online wasteland because they are not well planned and do not get a single visitor. Gradually, you'll will not be motivated to update it anymore and it turns into wasted cyberspace.

The crucial point of planning your contractor website is optimizing it for leads if you want to gain any income from the site. Divide your site into major blocks, ordered by themes, and start building new pages and subsections in those blocks. For example, you might have a "current projects" section, an "customer testimonial" section and an "specialty" section for a contractor website. You can then write and publish relevant articles in the respective sections to attract a stream of traffic that comes looking for further information.

When you have a broader, better-defined scope of themes for your contractor website, you can sell space on your pages to people interested in advertising on your page. You can also earn from programs like Google's Ad sense and Yahoo! Search Marketing if people surf to those themed pages and click on the ads. For this very reason, the advertisement blocks on your pages need to be relevant to the content, so a themed page fits that criteria perfectly.

As Internet becomes more widespread, advertising on the Internet will bear more results than on magazines or off line media. Top Contractor websites generate leads everyday and contractors are able to prescreen and qualify the leads they want to accept for a bigger ROI.

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